The Most Dangerous Risks in Your Business Don’t Swim on the Surface
On the surface, the water looks calm.
That’s what makes Shark Week fascinating every year. The danger is never visible on the surface. It’s what’s already moving underneath.
Cybercriminals operate the same way. The threats businesses face right now are designed to blend in with normal operations until the moment something breaks, money moves or systems go down.
1. Fake invoices and vendor impersonation
Attackers don’t need to hack anything. In many cases, they need to send just one believable email.
This is called business email compromise (BEC) and it works by impersonating a vendor, supplier or executive your team already trusts.
The email arrives looking completely normal, someone on your team pays the “vendor,” and by the time anyone realizes the request wasn’t legitimate, the damage is done.
These attacks spike during vacation season for a simple reason. When the person who normally approves payments is out, requests get rerouted to people who don’t always know what normal looks like. Temporary stand-ins are less likely to question urgency and attackers know it.
The fix is simple to implement: Build a verification process for any financial request received via email. A quick confirmation call to a known number, not the number listed in the email, is enough to stop most of these before they go anywhere.
2. Phishing attacks that target distracted employees
Phishing works because it’s engineered around how people behave when they’re busy.
Cybercriminals design these moments deliberately. A distracted employee sees a password reset notification and clicks the link. Someone gets a text that looks like it came from IT. An email lands right before a meeting asking for urgent approval on a wire transfer. Nobody stops to verify because stopping feels like losing time.
The most effective protection isn’t a software solution; it’s culture.
· An unexpected login request
· A payment instruction that came out of nowhere
· A link in an email they weren’t expecting
If those answers aren’t clear, your exposure is opening you up to risk.




